Key Terms

Affiliates

An affiliate is an entity that belongs to the GrowthDesk group of companies.

Application data cache

An application data cache is a data repository on a device. It can, for example, enable a web application to run without an internet connection and improve the performance of the application by enabling faster loading of content.

Browser web storage

Browser web storage enables websites to store data in a browser on a device. When used in “local storage” mode, it enables data to be stored across sessions (for example, so that the data are retrievable even after the browser has been closed and reopened). One technology that facilitates web storage is HTML 5.

Cookies and similar technologies

A cookie is a small file containing a string of characters that is sent to your computer when you visit a website. When you visit the website again, the cookie allows that site to recognize your browser. Cookies may store user preferences and other information. You can reset your browser to refuse all cookies or to indicate when a cookie is being sent. However, some website features or services may not function properly without cookies.

Device

A device is a computer that can be used to access GrowthDesk services. For example, a device could be a desktop, tablet or smartphone.

GrowthDesk Account

You may access some of our services by signing up for a GrowthDesk account and providing us with some personal information (typically your name, email address and a password). This account information will be used to authenticate you when you access GrowthDesk services and protect your account from unauthorized access by others. You can edit or terminate your account at any time through your GrowthDesk Account settings.

HTTP Referrer

An HTTP Referrer is information transmitted to a destination webpage by a web browser, typically when you click a link to that webpage. The HTTP Referrer contains the URL of the last webpage the browser visited.

IP address

Every device connected to the Internet is assigned a number known as an Internet protocol (IP) address. These numbers are usually assigned in geographic blocks. An IP address can often be used to identify the location from which a device is connecting to the Internet.

Non-personally identifiable information

This is information that is recorded about users so that it no longer reflects or references an individually identifiable user.

Personal information

This is information which you provide to us which personally identifies you, such as your name, email address or billing information, or other data which can be reasonably linked to such information by GrowthDesk, such as information we associate with your GrowthDesk account.

Pixel tag

A pixel tag is a type of technology placed on a website or within the body of an email for the purpose of tracking activity on websites, or when emails are opened or accessed, and is often used in combination with cookies.

Sensitive Categories

An advertising category may be sensitive if it relates to topics such as race, religion, sexual orientation, or health. When showing you tailored ads, we may associate an identifier from cookies or similar technologies with topics such as “Cooking and Recipes” or “Air Travel,” but not with sensitive categories. We impose a similar policy on our advertisers.

Sensitive personal information

This is a particular category of personal information relating to confidential medical facts, racial or ethnic origins, political or religious beliefs or sexuality.

Server logs

Like most websites, our servers automatically record the page requests made when you visit our sites. These “server logs” typically include your web request, Internet Protocol address, browser type, browser language, the date and time of your request and one or more cookies that may uniquely identify your browser.