SINGAPORE, SG, July 12, 2019 – OrangeTee & Tie, Singapore’s third largest real estate agency, announced today a strategic partnership with DREA, a marketing automation platform for property agents to easily launch digital marketing campaigns for their property listings and services.
With this exclusive partnership, more than 4,200 OrangeTee & Tie agents gain instant access to DREA’s advanced programmatic ad and lead generation capabilities directly from within OrangeTee’s Agent App - one-stop real estate digital ecosystem.
OrangeTee & Tie’s property agents will also see all their property listings auto synced on OrangeTee’s Facebook page and the DREA.sg portal at no cost.
This will allow agents to achieve maximum exposure and visibility on the various digital platforms. It also allows them to take full control over their own marketing through Digital Ads on Google, Facebook, Instagram and hundreds of other high-quality websites, all while boosting their own personal or new launches brand.
In today’s market, consumers also expect immediate responses to their enquiries. Besides reaching a broader audience, DREA’s automated lead nurturing system and chatbot will also allow OrangeTee agents to be highly responsive and to spend their time on higher value tasks that provide better customer experiences instead.
The partnership is expected to give OrangeTee & Tie’s agents a significant leg up over competitors, in a market environment where consumers are no longer spending time on just a few digital platforms but are continuously moving between multiple social and digital platforms.
“We are excited to be able to partner OrangeTee & Tie on this initiative and to bring their property agents the same proven lead generation technology that is today used by local and international property developers across the 10 key cities we serve”, said Siah Yuet Whey, CEO of DREA.
Steven Tan, Managing Director of OrangeTee & Tie, said, “There is a significant shift in how consumers are beginning their property search, often starting with online market research and a clear vision of exactly what they want out of their future home. As such, digital marketing is now at the forefront of property agents’ marketing efforts. This is why it is imperative that DREA is integrated into Agent App, so that OrangeTee & Tie agents can seamlessly execute their digital marketing campaigns after launching their websites via Auto-Website feature.”
Launched in the new millennium in February 2000, OrangeTee has since established itself as a reputable, dynamic and fast-growing real estate enterprise in Singapore. OrangeTee aims to be the most outstanding and respected real estate enterprise in the region.
In 2017, the associate agencies of OrangeTee and Edmund Tie & Company merged to form OrangeTee & Tie. As of this moment, OrangeTee & Tie is more than 4100 strong in property agents and is well-known in the industry for being at the forefront of technology and innovation while being committed to professionalism and service. The collaborative synergy will offer significant value to all of us facing unprecedented challenges in this digital age and associates will be able to leverage on the combined resources, providing greater depth of personnel, expanded research and continued dedication to quality work and customer service in innovative technology, leading-edge market research and comprehensive training programs. OrangeTee & Tie is expected to have more than 50 residential projects, comprising more than 20,000 units.
DREA is a fast-growing real estate MarTech platform and is a part of a larger marketing technology group, GrowthDesk that has a firm focus on two segments, Real Estate and Retail. DREA has built a successful track record serving thousands of real estate clients across 10 key cities and is the leading real-estate marketing platform in the industry today.
Through its self-serve programmatic ads platform and real estate marketing automation capabilities, it has enabled realtors, real estate agencies and real estate developers to automate their lead generation and build up longer-term marketing capabilities.
The company’s vision is to unlock industry-specific marketing capabilities for both the small business owners in the real estate industry and the retail industry through its sister brand, SKALE.